The TRADIE is the voice of one million Aussie tradies. A coffee table mag we ain’t, but you will find us hanging around the caffeine machines and lunch rooms on construction sites throughout Australia.
We’re also there to say g’day whenever tradies head out to buy tools and materials, grab a feed, have a smoko or raise a glass.
The TRADIE gets product and industry reviews, news and promotions to the entire trade community in an entertaining and informative way, fuelling word-of-mouth discussion on-site and providing “pub ammo” for after work banter.
We meet thousands of tradies every month, so we know what they’re thinking and we know what they need. We’re their best mate on site — the funniest, toughest, best informed foreman any hard working hero could ask for.
All of which makes us an advertiser’s bestie too.
Some quick facts:
- 28,000 copies of The TRADIE find their way into Aussie tradies’ hands as they work, rest and play – but you won’t see us at your local newsagent.
- 60% are handed out at trade stores, including branches of CSS, Home Hardware, Mitre 10, RSEA, Middy’s, Tradelink, Plumbtec, Go Electrical, Toolmart, Fastening Supply Shops, Trade colleges and many more…..where tradies rock up and demand the mag by name.
- 30% ride into 300+ trade sites every month on the back of our Tradie Trucks. The mags are handed out in person by The Tradie Ladies – a visit that always gets the boys attention and makes each issue a major event.
- 10% hitch a ride to work each month on 90 lunch trucks, and are waiting to say g’day at select pubs, tuck shops, milk bars and cafes – anywhere tradies go to pick up a feed.
We also provide boxes of The TRADIE to our advertisers at cost, enabling you to pull a crowd at events, exhibitions and trade shows, or ensure your key retailers are handing out copies in store to support your campaign.
So check us out…